I’m the founder of Blue Promise.

This brand didn't start with a big investment or a fancy office. It started with just a mobile phone, a lot of determination, and a simple idea: Recovery is possible.

 

The Journey

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I started Blue Promise because I know what it feels like to need an anchor. I wanted to create the kind of products I wish I had during my own tough times—items that aren't just "merchandise," but tools for grounding and comfort.

Building this business from the ground up has been my own journey of resilience. Every order packed, every design created, and every message answered is done personally by our small two-person team here in Leeds.

 

Why Blue Promise?

 

We call it "Blue Promise" because it represents a vow to yourself: to keep going, even on the dark days. We specialise in affordable, meaningful items because we believe mental health support should be available to everyone, no matter their budget.

 

Our Commitment

 

We are not medical professionals; we are real people who understand. We have built this store to be a pressure-free, safe environment where you can find the reminders you need to stay strong.

 

Thank you for being part of our story.